portada Commercial Management (en Inglés)

Formato

Libro Físico

Autor

Marcelo Carvalho

José Luis Caetano Ribeiro Junior

Sergio Eduardo Lopes Salgado

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.5 cm

Peso

0.12 kg.

ISBN13

9786205181126

Categorías

Gestión y técnicas de gestión

Commercial Management (en Inglés)

Marcelo Carvalho (Autor) · José Luis Caetano Ribeiro Junior (Autor) · Sergio Eduardo Lopes Salgado (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Commercial Management (en Inglés)"

In our daily lives as teachers of technological courses, we often notice the distance between the reality of the student and the examples cited in the books commonly used in the area of Administration. This distance is mostly due to the fact that the books are translations and, consequently, the examples deal with companies and realities different from the student's reality. It is this perception that motivated us to develop this book, in order to portray, not only a scenario closer to the student, but also to enable his practical analyses.Organized in 4 chapters, this work compiles the graduation works of the students from the 11th class of Commercial Management at FATEC São Roque. The works address, in a transversal way, the different aspects of management, offering a reflection on the use of digital marketing, the importance of the university-company relationship, the analysis of working capital by microentrepreneurs, and the current importance of emotional intelligence for organizations.