Formato

Libro Físico

Autor

Dawn Iacobucci

Ayalla Ruvio

Editorial

Wiley

Idioma

Inglés

N° páginas

368

Encuadernación

Tapa Blanda

Dimensiones

25x20x1.8 cm

Peso

0.98 kg.

ISBN13

9781119912415

N° edición

Categorías

Economía conductista/conductual
Investigación de mercado

Consumer Behavior (en Inglés)

Dawn Iacobucci (Autor) · Ayalla Ruvio (Autor) · Wiley · Tapa Blanda

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Reseña del libro "Consumer Behavior (en Inglés)"

In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank