Name: Consumer Culture and tv Programming (en Inglés)
SKU: 55650850
Price: 141.74 USD
Availability: InStock
Author: Robin K Andersen

portada Consumer Culture and tv Programming (en Inglés)

Consumer Culture and tv Programming (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Robin K Andersen

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Dura

ISBN13

9780367004750

N° edición

Consumer Culture and tv Programming (en Inglés)

Robin K Andersen (Autor) · Routledge · Tapa Dura

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Reseña del libro "Consumer Culture and tv Programming (en Inglés)"

Product placement is now an integral part of what is considered the highest-quality fiction programming on television. Throughout the history of television, until now, direct product placement within fiction has not been a significant marketing strategy. This broadcasting/marketing configuration marks a another definitive step in the history of the commercialization of television. This book is an exploration of the interconnections between media economics and communication discourse. The recessionary, highly competitive economic environment of the 1980s, which affected networks, independent broadcasting, and the media industry in general, has been widely noted in the business pages of the national press. But the dramatic effects on programming wrought by the financial strategies of this period are yet to be understood. Marketing factors account for the heightened emphasis on programming environment during the 1980s. But what are the full implications of the practice of audience marketing and the creation of appropriate programming environments?