Name: Consuming Atmospheres (Routledge Studies in Marketing) (en Inglés)
SKU: 55732639
Price: 141.63 USD
Availability: InStock
Author: Chloe Steadman (Editor) Jack Coffin (Editor)

portada Consuming Atmospheres (Routledge Studies in Marketing) (en Inglés)

Consuming Atmospheres (Routledge Studies in Marketing) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Chloe Steadman (Editor) Jack Coffin (Editor)

Idioma

Inglés

N° páginas

222

Encuadernación

Tapa Dura

ISBN13

9781032264929

N° edición

Consuming Atmospheres (Routledge Studies in Marketing) (en Inglés)

Chloe Steadman (Editor) Jack Coffin (Editor) (Autor) · Routledge · Tapa Dura

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Reseña del libro "Consuming Atmospheres (Routledge Studies in Marketing) (en Inglés)"

Atmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. There has been renewed interest in atmosphere over recent years in marketing and beyond, with the concept at a crucial point in its development. However, research about atmosphere is often confined into disciplinary silos. Consuming Atmospheres unsettles such disciplinary boundaries by delivering an interdisciplinary collection of cutting-edge work on atmosphere and consumption. Specifically, the book brings together experts from various disciplinary backgrounds to explore how atmospheres are designed, experienced, and researched. Within these three thematic parts organising the collection, atmosphere is explored across a range of consumption and geographic contexts, including pop-up stores, music festivals, tourist spaces, town centres, sports stadia, amusement arcades, food and drink, urban squats, and seaside piers across England, Scotland, Denmark, and Slovenia.The book will appeal to academics and postgraduate students within marketing and beyond, given the chapter authors have backgrounds in marketing, consumer research, geography, sociology, youth studies, art and design, place management, and law. It may also be of interest to practitioners endeavouring to co-create more effective consumption atmospheres, such as marketers, retailers, and place managers.