Name: Contemporary Issues in Social Media Marketing (en Inglés)
SKU: 63663647
Price: 169.76 USD
Availability: InStock
Author: Bandyopadhyay Subir,Rishi Bikramjit

portada Contemporary Issues in Social Media Marketing (en Inglés)

Contemporary Issues in Social Media Marketing (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Bandyopadhyay Subir,Rishi Bikramjit

Idioma

Inglés

N° páginas

380

Encuadernación

Tapa Dura

ISBN13

9781032535708

N° edición

Contemporary Issues in Social Media Marketing (en Inglés)

Bandyopadhyay Subir,Rishi Bikramjit (Autor) · Routledge · Tapa Dura

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Reseña del libro "Contemporary Issues in Social Media Marketing (en Inglés)"

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area. This second edition has been fully updated with new features such as discussion questions, global case studies and examples, and material reflecting the key trends in the field, including: The growth in user-generated content. The growing influence of AI in content creation, including virtual influencers. The development and utilization of social media analytics. The use of social media as the primary search engine. The relationship between social media and the customer experience of the brand. Highly regarded for its breadth of topics, range of perspectives and research-based approach, this text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Contemporary Issues in Marketing and Strategic Marketing. It will also be valuable reading for academics in the field and reflective practitioners.