Name: Contemporary Issues In Strategic Ma (en Inglés)
SKU: 50565374
Price: 252.90 USD
Availability: InStock
Author: Phillips Phillips
ISBN: 9781138939639

portada Contemporary Issues In Strategic Ma (en Inglés)

Contemporary Issues In Strategic Ma (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Phillips Phillips

Idioma

Inglés

N° páginas

310

Encuadernación

Tapa Dura

ISBN13

9781138939639

Categorías

Estrategia empresarial

Contemporary Issues In Strategic Ma (en Inglés)

Phillips Phillips (Autor) · Routledge · Tapa Dura

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Reseña del libro "Contemporary Issues In Strategic Ma (en Inglés)"

Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management. Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies. Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.