Name: Corporate Branding in Logistics and Transportation. Recent Developments and Emerging Issues
SKU: 64770397
Price: 55.38 USD
Availability: InStock
Author: Nor Aida Abdul Rahman;T.C. Melewar;Suraksha Gupta;Pantea Foroudi

portada Corporate Branding in Logistics and Transportation. Recent Developments and Emerging Issues

Corporate Branding in Logistics and Transportation. Recent Developments and Emerging Issues

Formato

Libro Físico

Editorial

Routledge

Autor

Nor Aida Abdul Rahman;T.C. Melewar;Suraksha Gupta;Pantea Foroudi

Colección

Routledge Studies in Marketing

Año

2025

N° páginas

202

Encuadernación

Tapa Blanda

Dimensiones

23.4x15.6 cm

ISBN13

9781032412238

Corporate Branding in Logistics and Transportation. Recent Developments and Emerging Issues

Nor Aida Abdul Rahman;T.c. Melewar;Suraksha Gupta;Pantea Foroudi (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Corporate Branding in Logistics and Transportation. Recent Developments and Emerging Issues"

This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.