Name: Critical Issues in Tourism Co-Creation (en Inglés)
SKU: 55677879
Price: 54.13 USD
Availability: InStock
Author: Thi Phi, Giang ; Dredge, Dianne

portada Critical Issues in Tourism Co-Creation (en Inglés)

Critical Issues in Tourism Co-Creation (en Inglés)

Formato

Libro Físico

Ilustrado por

Giang Thi Phi

Dianne Dredge

Editorial

Routledge

Autor

Thi Phi, Giang ; Dredge, Dianne

Idioma

Inglés

N° páginas

108

Encuadernación

Tapa Blanda

ISBN13

9780367761806

N° edición

Categorías

Negocios internacionales
Relaciones públicas
Industrias de la hostelería, el deporte, el ocio y el turismo

Critical Issues in Tourism Co-Creation (en Inglés)

Giang Thi Phi (Ilustrado por) · Dianne Dredge (Ilustrado por) · Routledge · Tapa Blanda

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Reseña del libro "Critical Issues in Tourism Co-Creation (en Inglés)"

Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and suppliers produce goods and services which are consumed by tourists. The value produced is usually measured in economic terms. Co-creation challenges these assumptions, arguing that tourism producers and consumers co-create value together and that this value is more diverse than just economic value. Technologies underpinning social media, ratings and review tools and e-commerce are facilitating the creation of diverse values, and have been responsible for driving innovation in, for example, new business models such as the collaborative economy. Social, environmental, emotional, reputational and other kinds of value may also be produced, and a wide range of stakeholders, not just producers or consumers, might also benefit from the value co-creation process.This edited volume seeks to go beyond the dominant business/management/marketing perspectives that focus on the co-creation of market value and innovation, to excavate complex and critical episodes of co-creation in tourism. By engaging authors from both the academy and beyond, it explores the rich historical linage of co-creation and its contemporary practices. The chapters in this book were originally published in Tourism Recreation Research.