Name: Data-Driven Decision-Making for Business (en Inglés)
SKU: 56112172
Price: 157.26 USD
Availability: InStock
Author: Grand Bang Claus

portada Data-Driven Decision-Making for Business (en Inglés)

Data-Driven Decision-Making for Business (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Grand Bang Claus

Idioma

Inglés

N° páginas

314

Encuadernación

Tapa Dura

ISBN13

9781032601533

N° edición

Data-Driven Decision-Making for Business (en Inglés)

Grand Bang Claus (Autor) · Routledge · Tapa Dura

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Reseña del libro "Data-Driven Decision-Making for Business (en Inglés)"

Research shows that companies that employ data-driven decision-making are more productive, have a higher market value and deliver higher returns for their shareholders. In this book, the reader will discover the history, theory and practice of data-driven decision-making, learning how organisations and individual managers alike can utilise its methods to avoid cognitive biases and improve confidence in their decisions. It argues that value does not come from data, but from acting on data.Throughout the book, the reader will examine how to convert data to value through data-driven decision-making, as well as how to create a strong foundation for such decision-making within organisations. Covering topics such as strategy, culture, analysis and ethics, the text uses a collection of diverse and up-to-date case studies to convey insights which can be developed into future action. Simultaneously, the text works to bridge the gap between data specialists and businesspeople. Clear learning outcomes and chapter summaries ensure that key points are highlighted, enabling lecturers to easily align the text to their curriculums.Data-Driven Decision-Making for Business provides important reading for undergraduate and postgraduate students of business and data analytics programs, as well as wider MBA classes. Chapters can also be used on a standalone basis, turning the book into a key reference work for students graduating into practitioners. The book is supported by online resources, including PowerPoint slides for each chapter.