portada Data Mining and Market Intelligence: Implications for Decision Making (en Inglés)

Data Mining and Market Intelligence: Implications for Decision Making (en Inglés)

Formato

Libro Físico

Autor

Mustapha Akinkunmi

Editorial

Springer

Idioma

Inglés

N° páginas

159

Encuadernación

Tapa Blanda

Dimensiones

23.5x19.1x1 cm

Peso

0.33 kg.

ISBN13

9783031793899

N° edición

Categorías

Diseño de productos
Diseño técnico
«data warehousing»

Data Mining and Market Intelligence: Implications for Decision Making (en Inglés)

Mustapha Akinkunmi (Autor) · Springer · Tapa Blanda

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Reseña del libro "Data Mining and Market Intelligence: Implications for Decision Making (en Inglés)"

This book is written to address the issues relating to data gathering, data warehousing, and data analysis, all of which are useful when working with large amounts of data. Using practical examples of market intelligence, this book is designed to inspire and inform readers on how to conduct market intelligence by leveraging data and technology, supporting smart decision making. The book explains some suitable methodologies for data analysis that are based on robust statistical methods. For illustrative purposes, the author uses real-life data for all the examples in this book. In addition, the book discusses the concepts, techniques, and applications of digital media and mobile data mining. Hence, this book is a guide tool for policy makers, academics, and practitioners whose areas of interest are statistical inference, applied statistics, applied mathematics, business mathematics, quantitative techniques, and economic and social statistics.