portada Design Thinking Methodology Book (en Inglés)

Design Thinking Methodology Book (en Inglés)

Formato

Libro Físico

Autor

Emrah Yayici

Editorial

Emrah Yayici

Año

2016

Idioma

Inglés

N° páginas

118

Encuadernación

Tapa Blanda

Dimensiones

24.4x17x0.6 cm

Peso

0.20 kg.

ISBN

9786058603752

ISBN13

9786058603752

Categorías

Consultoría para empresas

Design Thinking Methodology Book (en Inglés)

Emrah Yayici (Autor) · Emrah Yayici · Tapa Blanda

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Reseña del libro "Design Thinking Methodology Book (en Inglés)"

This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative products; technologies; services; business models; marketing ideas; processes; spaces; and solutions for diverse business, social, and everyday challenges. It includes easily applicable design thinking techniques, such as HMW questions, personas, mind mapping, empathy mapping, affinity diagram, value-proposition canvas, storyboard, cause-and-effect diagram, brainstorming, brain dumps, reverse brainstorming, benchmarking, journey map, and prototyping. A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including project managers and IT specialists, innovation teams, marketing professionals and brand managers, product managers, designers, consultants, strategic planning experts, C-level executives, and architects. The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as creativity, thinking out of the box, empathy, visual thinking, observation, asking the right questions, and pattern recognition. It also describes how to apply design thinking and lean and agile methodologies together.