Name: Digital Entrepreneurship: Management, Systems and Practice (en Inglés)
SKU: 54027872
Price: 53.49 USD
Availability: InStock
Author: Morabito, Vincenzo
ISBN: 9781108969857

portada Digital Entrepreneurship: Management, Systems and Practice (en Inglés)

Digital Entrepreneurship: Management, Systems and Practice (en Inglés)

Formato

Libro Físico

Autor

Vincenzo Morabito

Editorial

Cambridge University Press

Año

2022

Idioma

Inglés

N° páginas

260

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.3 cm

Peso

0.39 kg.

ISBN13

9781108969857

Categorías

Emprendimiento y emprendedores
Gestión y técnicas de gestión

Digital Entrepreneurship: Management, Systems and Practice (en Inglés)

Vincenzo Morabito (Autor) · Cambridge University Press · Tapa Blanda

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Reseña del libro "Digital Entrepreneurship: Management, Systems and Practice (en Inglés)"

A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures.