Name: Digital Marketing and E-Commerce (en Inglés)
SKU: 59450966
Price: 84.27 USD
Availability: InStock
Author: Chacha, Nelson
ISBN: 9786206992653

portada Digital Marketing and E-Commerce (en Inglés)

Digital Marketing and E-Commerce (en Inglés)

Formato

Libro Físico

Autor

Nelson Chacha

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

168

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1 cm

Peso

0.25 kg.

ISBN13

9786206992653

Categorías

Gestión y técnicas de gestión

Digital Marketing and E-Commerce (en Inglés)

Nelson Chacha (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Digital Marketing and E-Commerce (en Inglés)"

The book consists of 3 parts a) introduction to digital marketing, b) introduction to e-commerce and c) introduction to mobile banking. The first part presents and discusses various aspects of digital marketing, including the concept of value, the convergence of industries and the business models it generates; and the transformation of the industry and describes the main changes. The second part focuses essentially on e-commerce and discusses its main concepts and, in the case of Mozambique and other African countries, discusses strategies for its popularisation and massification, highlighting the strategic role played by telephone and postal companies in Mozambique, Africa and the world. The last part discusses mobile banking and highlights the role of mobile banking initiated by mobile phone operators in financial inclusion. Digital marketing, as a marketing atmosphere, does not make human capital obsolete or change the mission of organisations, but is in itself an added value compared to the traditional way of doing things. This is the reason for the title "Digital Marketing and E-commerce: making life easier for people and organisations".