Name: Digitalization challenges for microbusinesses (en Inglés)
SKU: 57221710
Price: 77.96 USD
Availability: InStock
Author: Prantl, Martin
ISBN: 9786138917588

portada Digitalization challenges for microbusinesses (en Inglés)

Digitalization challenges for microbusinesses (en Inglés)

Formato

Libro Físico

Autor

Martin Prantl

Editorial

Scholars' Press

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.6 cm

Peso

0.15 kg.

ISBN13

9786138917588

Categorías

Gestión y técnicas de gestión

Digitalization challenges for microbusinesses (en Inglés)

Martin Prantl (Autor) · Scholars' Press · Tapa Blanda

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Reseña del libro "Digitalization challenges for microbusinesses (en Inglés)"

Digitalization has become increasingly important in recent years. Companies in particular have noticed this digital progress and have already integrated certain components of it into their business models, such as cloud computing systems or online platforms. Minimal research has yet directly focused on either the impact of digitalization on the business model of a microenterprise or on the fitness industry, which has grown in size over recent decades. To close this gap of the literature, this book presents a comparative analysis using a multi-case approach. The aim of this study was to close this gap and therefore six employees and managers from microenterprises active in the fitness sector were interviewed on the subject of digitalization and its influence on their business models. The results demonstrate that microenterprises face certain challenges with regard to digitalization; nevertheless, its impact is evident in all components of their business models.