Name: E-Marketing (en Inglés)
Price: 236.95 USD
Availability: InStock
Author: Raymond D. Frost; Alexa Fox; Judy Strauss
ISBN: 9781138731370

Formato

Libro Físico

Editorial

Routledge

Autor

Raymond D. Frost; Alexa Fox; Judy Strauss

Año

2018

Idioma

Inglés

N° páginas

452

Encuadernación

Tapa Blanda

ISBN13

9781138731370

N° edición

Categorías

Ventas y marketing

E-Marketing (en Inglés)

Raymond D. Frost; Alexa Fox; Judy Strauss (Autor) · Routledge · Tapa Blanda

Libro Nuevo Importado

Envío: 20 a 28 días háb.

$ 430.81$ 236.95

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 13 unidades

$ 236.95

Llega entre el 25 Ago y el 08 Sep a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "E-Marketing (en Inglés)"

E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. "Success stories," "trend impact," and "let’s get technical" boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.