portada ebusiness & ecommerce: managing the digital value chain (en Inglés)

ebusiness & ecommerce: managing the digital value chain (en Inglés)

Formato

Libro Físico

Autor

Traducido por

Editorial

Año

2010

Idioma

Inglés

N° páginas

222

Encuadernación

Tapa Blanda

Dimensiones

25.9x20.1x1.5 cm

Peso

0.50 kg.

ISBN

3642100392

ISBN13

9783642100390

Categorías

Microeconomía
Comercio electrónico: aspectos empresariales
Software empresarial

ebusiness & ecommerce: managing the digital value chain (en Inglés)

Andreas Meier (Autor) · Henrik Stormer (Autor) · Elizabeth Gosselin (Traducido por) · Springer · Tapa Blanda

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Reseña del libro "ebusiness & ecommerce: managing the digital value chain (en Inglés)"

Over a decade ago, the European Union adopted a "plan of action for a European information society." Internet technologies should broaden the capacity to act of organizations and of individuals, promote transnational contact and exchange relationships, and lead to an open society with cultural originality and variety. To achieve this, the opportunities and risks of utilizing electronic means of c- munication must be weighed against each other, and privacy and intellectual property rights must be protected. Due to technological development and the use of Internet technology, the productionofinformationhasgainedeconomicsigni?cance.Aninformationc- pany creates value primarily by designing, processing, and relaying information; in other words, through the exchange of digital products and services. Thistextbookprogressivelydescribesalloftheelementsofthevaluechainfor electronic business and electronic commerce. A process-oriented approach is used to present the electronic business transactions that occur between companies, consumers, andpublicadministration, andtheseareillustratedwithcasestudies. Along with the organization of digital products and services, special attention is paid to marketing, distribution, and customer relationship care. This textbook is intended for students of economics at universities and te- nical colleges who would like an overview of the state of the art in electronic business and electronic commerce. It is also suitable for executives, project le- ers, and company experts who deal with the digital value chain. The book focuses on the members of value chains in electronic business re- tionships. Each of these members has a chapter devoted to it: Chapter 1 describes the terms of electronic business, electronic commerce, and electronic government, and gives meaningful examples of their application.