Compartir
Electronic Word of Mouth (Ewom) in the Marketing Context: A State of the art Analysis and Future Directions (Springerbriefs in Business) (en Inglés)
Elvira Ismagilova (Autor)
·
Springer
· Tapa Blanda
Electronic Word of Mouth (Ewom) in the Marketing Context: A State of the art Analysis and Future Directions (Springerbriefs in Business) (en Inglés) - Elvira Ismagilova
$ 77.03
$ 154.05
Ahorras: $ 77.03
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 01 de Julio y el
Lunes 15 de Julio.
Lo recibirás en cualquier lugar de Ecuador entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Electronic Word of Mouth (Ewom) in the Marketing Context: A State of the art Analysis and Future Directions (Springerbriefs in Business) (en Inglés)"
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.