Name: Emarketing: Digital Marketing Strategy (en Inglés)
Price: 322.65 USD
Availability: InStock
Author: Frost Raymond,Fox Alexa K.,Daugherty Terry
ISBN: 9781032161495

portada Emarketing: Digital Marketing Strategy (en Inglés)

Emarketing: Digital Marketing Strategy (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Frost Raymond,Fox Alexa K.,Daugherty Terry

Idioma

Inglés

N° páginas

442

Encuadernación

Tapa Blanda

ISBN13

9781032161495

N° edición

Emarketing: Digital Marketing Strategy (en Inglés)

Frost Raymond,Fox Alexa K.,Daugherty Terry (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Emarketing: Digital Marketing Strategy (en Inglés)"

eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, customer experience, digital media consumption, analytics, big data and AI, and diversity and ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organizations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories" and "let's get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying digital marketing and digital business. Online resources include PowerPoint slides and a test bank.