Name: Essentials of Marketing (en Inglés)
SKU: 53773311
Price: 167.68 USD
Availability: InStock
Author: Cruz, Evangeline

portada Essentials of Marketing (en Inglés)

Formato

Libro Físico

Ilustrado por

Evangeline Cruz

Editorial

Willford Press

Autor

Cruz, Evangeline

Año

2021

Idioma

Inglés

N° páginas

233

Encuadernación

Tapa Dura

Dimensiones

25.4x17.8x1.4 cm

Peso

0.63 kg.

ISBN13

9781682859957

Categorías

Gestión y técnicas de gestión
Ventas y marketing

Essentials of Marketing (en Inglés)

Evangeline Cruz (Ilustrado por) · Willford Press · Tapa Dura

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Reseña del libro "Essentials of Marketing (en Inglés)"

The study and management of exchange relationships is referred to as marketing. It is a process in a business that includes creating relationships with customers and meeting their expectations. Marketing is the most important component of business management. It includes communicating, delivering and exchanging offerings that have value for customers, clients, partners and society. Marketing orientation includes three basics - consumer orientation, organizational orientation, and mutually beneficial exchange. Product, place, price and promotion are the four foundations of a marketing mix. All marketing strategies are based on this marketing mix. This textbook is a compilation of chapters that discuss the most vital concepts in the field of marketing. Some of the diverse topics covered in this book address the varied branches that fall under this category. For someone with an interest and eye for detail, this textbook covers the most significant topics in the field of marketing.