Name: Essentials of Pricing Analytics: Tools and Implementation With Excel (Mastering Business Analytics) (en Inglés)
SKU: 55533373
Price: 155.72 USD
Availability: InStock
Author: Erik Haugom
ISBN: 9780367363222

portada Essentials of Pricing Analytics: Tools and Implementation With Excel (Mastering Business Analytics) (en Inglés)

Essentials of Pricing Analytics: Tools and Implementation With Excel (Mastering Business Analytics) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Erik Haugom

Idioma

Inglés

N° páginas

280

Encuadernación

Tapa Dura

ISBN13

9780367363222

N° edición

Essentials of Pricing Analytics: Tools and Implementation With Excel (Mastering Business Analytics) (en Inglés)

Erik Haugom (Autor) · Routledge · Tapa Dura

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Reseña del libro "Essentials of Pricing Analytics: Tools and Implementation With Excel (Mastering Business Analytics) (en Inglés)"

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price-response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.Online resources for instructors include Excel templates and PowerPoint slides for each chapter.