Name: Experimental Design (en Inglés)
SKU: 55636355
Price: 116.47 USD
Availability: InStock
Author: Douglas W. Cunningham

Formato

Libro Físico

Editorial

Routledge

Autor

Douglas W. Cunningham

Idioma

Inglés

N° páginas

408

Encuadernación

Tapa Blanda

ISBN13

9780367382155

N° edición

Experimental Design (en Inglés)

Douglas W. Cunningham (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Experimental Design (en Inglés)"

As computers proliferate and as the field of computer graphics matures, it has become increasingly important for computer scientists to understand how users perceive and interpret computer graphics. Experimental Design: From User Studies to Psychophysics is an accessible introduction to psychological experiments and experimental design, covering the major components in the design, execution, and analysis of perceptual studies. The book begins with an introduction to the concepts central to designing and understanding experiments, including developing a research question, setting conditions and controls, and balancing specificity with generality. The book then explores in detail a number of types of experimental tasks: free description, rating scales, forced-choice, specialized multiple choice, and real-world tasks as well as physiological studies. It discusses the advantages and disadvantages of each type and provides examples of that type of experiment from the authors' own work. The book also covers stimulus-related issues, including popular stimulus resources. It concludes with a thorough examination of statistical techniques for analyzing results, including methods specific to individual tasks.