Name: Fashion Heritage: Narrative and Knowledge Creation (en Inglés)
SKU: 57561846
Price: 179.19 USD
Availability: InStock
Author: Cantista, Isabel ; Delille, Damien
ISBN: 9783031068881

portada Fashion Heritage: Narrative and Knowledge Creation (en Inglés)

Fashion Heritage: Narrative and Knowledge Creation (en Inglés)

Formato

Libro Físico

Editorial

Palgrave MacMillan

Autor

Cantista, Isabel ; Delille, Damien

Idioma

Inglés

N° páginas

333

Encuadernación

Tapa Blanda

Dimensiones

21x14.8x1.9 cm

Peso

0.43 kg.

ISBN13

9783031068881

Categorías

Economía conductista/conductual
Ventas y marketing
Industria y estudios industriales

Fashion Heritage: Narrative and Knowledge Creation (en Inglés)

Cantista, Isabel ; Delille, Damien (Autor) · Palgrave MacMillan · Tapa Blanda

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Reseña del libro "Fashion Heritage: Narrative and Knowledge Creation (en Inglés)"

This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future. Bringing together different reflections from the world of fashion, from gloves to virtual jewels, from luxury brand's digital narratives to historical contexts, each chapter offers a narrative that is contemporary, yet linked to historical contexts. With these narratives, the book reveals how innovation builds on heritage, and how locally rooted traditional techniques connect to contemporary global production. It illustrates how ancestral processes renew, encouraging us to produce and consume more responsibly. Split into three parts, the book firstly covers narrative and knowledge in different contexts before delving in to narrative, brand building and creativity with case studies. The final section centres on digital narratives with new consumers. Ultimately, this book demonstrates that multidisciplinary knowledge of the past is essential to the understanding of the contemporary.