Name: Fashion Journalism (en Inglés)
SKU: 52194408
Price: 72.52 USD
Availability: InStock
Author: Julie Bradford
ISBN: 9780815386841

Formato

Libro Físico

Editorial

Routledge

Autor

Julie Bradford

Año

2019

Idioma

Inglés

N° páginas

336

Encuadernación

Tapa Blanda

ISBN13

9780815386841

N° edición

Categorías

Moda y diseño de tejidos: accesorios

Fashion Journalism (en Inglés)

Julie Bradford (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Fashion Journalism (en Inglés)"

This comprehensively revised and updated second edition of Fashion Journalism examines the vast changes within the industry and asks what they mean for the status, practices, and values of journalism worldwide. Providing first-hand guidance on how to report on fashion effectively and responsibly, this authoritative text covers everything from ideas generation to writing news and features, video production, podcasting, and styling, including advice on how to stay legally and ethically safe while doing so. The book takes in all types of fashion content - from journalism to branded content, and from individual content creation to editorial for fashion brands. It explores their common practices and priorities, while examining journalists' claim to special status compared to other content producers. In conjunction with expanded theory and research, the book includes interviews with journalists, editors, bloggers, filmmakers, PRs, and brand content producers from the UK, the US, China, and the Middle East to offer all a student or trainee needs to know to excel in fashion journalism.