Name: From Great to Gone: Why Fmcg Companies are Losing the Race for Customers (en Inglés)
Price: 130.21 USD
Availability: InStock
Author: Peter Lorange Jimmi Rembiszewski
ISBN: 9781472435569

portada From Great to Gone: Why Fmcg Companies are Losing the Race for Customers (en Inglés)

From Great to Gone: Why Fmcg Companies are Losing the Race for Customers (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Peter Lorange Jimmi Rembiszewski

Idioma

Inglés

N° páginas

174

Encuadernación

Tapa Dura

ISBN13

9781472435569

N° edición

From Great to Gone: Why Fmcg Companies are Losing the Race for Customers (en Inglés)

Peter Lorange Jimmi Rembiszewski (Autor) · Routledge · Tapa Dura

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Reseña del libro "From Great to Gone: Why Fmcg Companies are Losing the Race for Customers (en Inglés)"

To compete for the modern consumer it is critical to move from being an old-fashioned FMCG to being an FICG - a fast-innovating consumer goods company - but there are major internal and external hurdles to this transformation. Outdated communication strategies based on television, radio and print with constant repetition must be replaced by what the authors call 'Lego' strategies, whereby the marketing and communication strategies are built up by many key facets and delivered to the consumer through a mix of various touch points. From Great to Gone points out what the winners of the 21st century have in common that has enabled them to achieve this transformation.