Name: How to build a Corporate Reputation (en Inglés)
SKU: 59179040
Price: 100.18 USD
Availability: InStock
Author: De Castro, Diogo Junqueira
ISBN: 9786206390930

portada How to build a Corporate Reputation (en Inglés)

How to build a Corporate Reputation (en Inglés)

Formato

Libro Físico

Autor

Diogo Junqueira De Castro

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

120

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.7 cm

Peso

0.19 kg.

ISBN13

9786206390930

Categorías

Gestión y técnicas de gestión

How to build a Corporate Reputation (en Inglés)

Diogo Junqueira De Castro (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "How to build a Corporate Reputation (en Inglés)"

The aim of this work was to investigate the subject of "Corporate Reputation" in its most diverse approaches, so we sought to answer what the concept of reputation is, or what its different concepts are, and how it is constructed, based on the opinions of people from different backgrounds and areas of activity in the corporate world. In order to better understand this concept, we briefly contextualised society, organisations and individuals, seeking to understand the relationship between the three in order to provide support for the discussion of reputation that permeates this relationship. Next, we mapped the different concepts and approaches that have been consolidated in the academic discussion on the subject, thus dividing "corporate reputation" into three main approaches: reputation as an asset, reputation as an evaluation and reputation as a perception. We also work with aspects linked to crisis, identity and image that are present in the various approaches.