Formato

Libro Físico

Autor

James Geary

Editorial

Harper Perennial

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Blanda

Dimensiones

20.3x13.5x2.1 cm

Peso

0.24 kg.

ISBN

61710296

ISBN13

9780061710292

Categorías

Lingüística histórica y comparada
Semántica, análisis del discurso, etc.
Sistemas de escritura, alfabetos

i is an other (en Inglés)

James Geary (Autor) · Harper Perennial · Tapa Blanda

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Reseña del libro "i is an other (en Inglés)"

For lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market.From President Obama's political rhetoric to the bursting of the housing bubble, from conversations to commercials, James Geary shows that every aspect of our day-to-day experience is molded by metaphor. Geary takes readers from Aristotle's investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Romeo's exclamation "It is the East, and Juliet is the sun!" may be one of the most well-known metaphors in literature, but metaphor is more than a device of love-struck poets. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of the stream of consciousness.Witty, persuasive, and original, I Is an Other explores metaphor's effects on financial decision making, effective advertising, leadership, learning, and more.