portada Innovation Management (en Inglés)

Formato

Libro Físico

Autor

Jan Van Den Ende

Editorial

Bloomsbury Publishing

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Dura

Dimensiones

27.6x20.3x1.8 cm

Peso

0.87 kg.

ISBN13

9781352012446

Categorías

Gestión y técnicas de gestión

Innovation Management (en Inglés)

Jan Van Den Ende (Autor) · Bloomsbury Publishing · Tapa Dura

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Reseña del libro "Innovation Management (en Inglés)"

Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website.It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.