Name: management and creativity: from creative industries to creative management
SKU: 10760529
Price: 100.06 USD
Availability: InStock
Author: chris bilton

portada management and creativity: from creative industries to creative management

management and creativity: from creative industries to creative management

Formato

Libro Físico

Editorial

wiley-blackwell

Autor

chris bilton

N° páginas

216.00

ISBN

1405119950

ISBN13

9781405119955

Categorías

Gestión y técnicas de gestión

management and creativity: from creative industries to creative management

Chris Bilton (Autor) · wiley-blackwell · Libro Físico

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Reseña del libro "management and creativity: from creative industries to creative management"

in this book, chris bilton, who has worked as a performer, writer, arts worker and academic, challenges the stereotypical opposition between creatives and suits. creativity, he suggests, is not just about spontaneous discovery and inspiration, it is also a self-conscious, deliberately managed process. similarly, management is not only shaped by rational processes, it also involves insight, intuition, creativity and risk. bilton draws on the work of management theorists and creativity theorists, and on the practical experience of individuals working in creative industries, in his attempt to improve our understanding of the relationship between the management of creativity and creative approaches to management. his work forms part of a wider move to consider the relevance of creative processes and structures in our new, creative economy.