Name: Market-Oriented Disinformation Research (Routledge Studies in Marketing) (en Inglés)
SKU: 64086044
Price: 155.83 USD
Availability: InStock
Author: Carlos Diaz Ruiz
ISBN: 9781032828541

portada Market-Oriented Disinformation Research (Routledge Studies in Marketing) (en Inglés)

Market-Oriented Disinformation Research (Routledge Studies in Marketing) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Carlos Diaz Ruiz

Idioma

Inglés

N° páginas

232

Encuadernación

Tapa Dura

ISBN13

9781032828541

N° edición

Market-Oriented Disinformation Research (Routledge Studies in Marketing) (en Inglés)

Carlos Diaz Ruiz (Autor) · Routledge · Tapa Dura

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Reseña del libro "Market-Oriented Disinformation Research (Routledge Studies in Marketing) (en Inglés)"

Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivize the circulation of harmful content for profit. Rather than viewing disinformation and misinformation as accidental byproducts, the book proposes that they thrive in the current markets designed for digital advertising and influencer marketing.Readers will learn how the amplification of disinformation can be linked to social media's business model. Examples include how social media algorithms promote addictive content, how fake news sites use ad fraud to lure in advertising revenue, and how some content creators rely on clickbait, ragebait, bots, and conspiracy theories to boost their engagement metrics.The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms. In addition, it calls for digital marketing, advertising, and brand management professionals to take responsibility for their ad spending by advocating for greater oversight over AdTech intermediaries to prevent unethical actors from monetizing the harmful content that polarizes society and undermines democratic institutions.