portada Marketing and Globalization (en Inglés)

Formato

Libro Físico

Autor

Aurelia Durand

Editorial

Routledge

Año

2018

Idioma

Inglés

N° páginas

572

Encuadernación

Tapa Dura

ISBN13

9781138202337

N° edición

Categorías

Negocios internacionales
Ventas y marketing

Marketing and Globalization (en Inglés)

Aurelia Durand (Autor) · Routledge · Tapa Dura

Libro Nuevo Importado

Envío: 18 a 25 días háb.

$ 459.97$ 229.99

-50%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 10 unidades

$ 229.99

Llega entre el 15 Sep y el 28 Sep a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Marketing and Globalization (en Inglés)"

This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world.Durand's unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they'll use in the real world.This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.