Name: Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences (en Inglés)
Price: 276.53 USD
Availability: InStock
Author: Fyall, Alan ; Legohérel, Patrick ; Frochot, Isabelle
ISBN: 9781138121270

portada Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences (en Inglés)

Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences (en Inglés)

Formato

Libro Físico

Autor

Editorial

Año

2019

Idioma

Inglés

N° páginas

620

Encuadernación

Tapa Dura

ISBN13

9781138121270

N° edición

Categorías

Industrias de la hostelería, el deporte, el ocio y el turismo
Viajes y vacaciones

Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences (en Inglés)

Alan Fyall (Autor) · Patrick Legohérel (Autor) · Isabelle Frochot (Autor) · Routledge · Tapa Dura

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Reseña del libro "Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences (en Inglés)"

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.