Name: Media Management: A Casebook Approach (en Inglés)
SKU: 56037302
Price: 341.82 USD
Availability: InStock
Author: Hollifield Ann; Wicks Jan Leblanc; Sylvie George; Lowrey Wilson
ISBN: 9781138901018

portada Media Management: A Casebook Approach (en Inglés)

Media Management: A Casebook Approach (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Hollifield Ann; Wicks Jan Leblanc; Sylvie George; Lowrey Wilson

Idioma

Inglés

N° páginas

438

Encuadernación

Tapa Dura

ISBN13

9781138901018

N° edición

Media Management: A Casebook Approach (en Inglés)

Hollifield Ann; Wicks Jan Leblanc; Sylvie George; Lowrey Wilson (Autor) · Routledge · Tapa Dura

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Reseña del libro "Media Management: A Casebook Approach (en Inglés)"

Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.