Name: Microeconomics for Managers, 2nd Edition (en Inglés)
SKU: 51354741
Price: 72.88 USD
Availability: InStock
Author: David M. Kreps

portada Microeconomics for Managers, 2nd Edition (en Inglés)

Microeconomics for Managers, 2nd Edition (en Inglés)

Formato

Libro Físico

Editorial

Princeton University Press

Autor

David M. Kreps

Año

2019

Idioma

Inglés

N° páginas

520

Encuadernación

Tapa Dura

ISBN13

9780691182698

N° edición

Categorías

Gestión y técnicas de gestión

Microeconomics for Managers, 2nd Edition (en Inglés)

David M. Kreps (Autor) · Princeton University Press · Tapa Dura

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Reseña del libro "Microeconomics for Managers, 2nd Edition (en Inglés)"

A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world's most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems. Focuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox Covers essential topics for future managers--including price discrimination, Porter's five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior Features an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more