Name: Multimodality and Identity (en Inglés)
SKU: 55664035
Price: 269.82 USD
Availability: InStock
Author: Theo Van Leeuwen
ISBN: 9780815349044

portada Multimodality and Identity (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Theo Van Leeuwen

Idioma

Inglés

N° páginas

180

Encuadernación

Tapa Dura

ISBN13

9780815349044

N° edición

Multimodality and Identity (en Inglés)

Theo Van Leeuwen (Autor) · Routledge · Tapa Dura

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Reseña del libro "Multimodality and Identity (en Inglés)"

This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films.Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication.Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.