Name: Narratives in Public Communication (Routledge Research in Communication Studies) (en Inglés)
SKU: 55653569
Price: 173.02 USD
Availability: InStock
Author: Fuyuan Shen (Editor), Heidi Hatfield Edwards (Editor)
ISBN: 9781032437286

portada Narratives in Public Communication (Routledge Research in Communication Studies) (en Inglés)

Narratives in Public Communication (Routledge Research in Communication Studies) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Fuyuan Shen (Editor), Heidi Hatfield Edwards (Editor)

Idioma

Inglés

N° páginas

238

Encuadernación

Tapa Dura

ISBN13

9781032437286

N° edición

Narratives in Public Communication (Routledge Research in Communication Studies) (en Inglés)

Fuyuan Shen (Editor), Heidi Hatfield Edwards (Editor) (Autor) · Routledge · Tapa Dura

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Reseña del libro "Narratives in Public Communication (Routledge Research in Communication Studies) (en Inglés)"

This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields. Using diverse research methods including surveys, experiments, case studies, and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication, and social movement before discussing the use of stories in community building, identity construction, and civic engagement. This timely volume will be of interest to academics, researchers, and graduate students who are interested in narratives and communications, within the areas of public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication.