Name: Otto Baumberger: Poster Collection 18 (en Inglés)
SKU: 2083830
Price: 30.38 USD
Availability: InStock
Author: Heller, Martin

portada Otto Baumberger: Poster Collection 18 (en Inglés)

Otto Baumberger: Poster Collection 18 (en Inglés)

Formato

Libro Físico

Editorial

Lars Muller Publishers

Autor

Heller, Martin

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

23.9x16.5x1.3 cm

Peso

0.34 kg.

ISBN

3037781297

ISBN13

9783037781296

Categorías

Europa
Dibujo y dibujos
Historia del arte
Artistas, monografías sobre arte
Artes: técnicas y principios artísticos

Otto Baumberger: Poster Collection 18 (en Inglés)

Heller, Martin (Autor) · Lars Muller Publishers · Tapa Blanda

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Reseña del libro "Otto Baumberger: Poster Collection 18 (en Inglés)"

Otto Baumberger (1889-1961) was one of the first Swiss graphic artists to have a career that responds to the occupational title of "poster designer". However, his desire to be recognized as an artist as well went unfulfilled. Early on, as an employee of Wolfensberger AG in Zurich, he acquired a thorough knowledge of lithographic technique. He designed more than two hundred posters, which helped to modernize the medium. Baumberger was far ahead of his time in recognizing fundamental aspects of consumer goods advertising. Although he did not create an actual style, he always sought the most adequate approach to conveying the message at hand. His original graphic creations led to a reduction bordering on abstraction, in which graphic and textual elements underwent an increasingly potent synthesis. Thus, in its variety, Baumberger's work embodies and exemplifies the history of Swiss poster art in the first half of the twentieth century, as the painterly artist poster gradually evolved toward graphically oriented corporate design.