portada Permission-based email in small businesses (en Inglés)

Permission-based email in small businesses (en Inglés)

Formato

Libro Físico

Autor

Monica M. Olin

Editorial

Abdul Publisher

Idioma

Inglés

N° páginas

130

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.7 cm

Peso

0.18 kg.

ISBN13

9782675613617

Categorías

Contabilidad general o financiera
Memorias anuales, estados financieros y contables

Permission-based email in small businesses (en Inglés)

Monica M. Olin (Autor) · Abdul Publisher · Tapa Blanda

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Reseña del libro "Permission-based email in small businesses (en Inglés)"

The growth of advertising opportunities from traditional advertising to the use of the Internet has changed how advertisers approach their marketing and how customers perceive and respond to advertising. Internet advertising has continued to grow as a preferred and substantial part of electronic marketing efforts in both business to business (B2B) and business to consumer (B2C) markets (Bilos, Turkalj, & Kelic, 2016). As electronic marketing has continued to grow, including Internet and social media advertising, the issue of usability of e-mail as a marketing communication channel has been questioned by some practitioners. The growth of e-mail has led to communications clutter, including spam messaging, phishing schemes, and virus proliferation.