Name: Persuasion Ethics Today (en Inglés)
SKU: 56039800
Price: 257.88 USD
Availability: InStock
Author: Margaret Duffy Esther Thorson

portada Persuasion Ethics Today (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Margaret Duffy Esther Thorson

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Dura

ISBN13

9780765644718

N° edición

Persuasion Ethics Today (en Inglés)

Margaret Duffy Esther Thorson (Autor) · Routledge · Tapa Dura

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Reseña del libro "Persuasion Ethics Today (en Inglés)"

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today's media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book's goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.