Name: Principles of Strategic Communication (en Inglés)
SKU: 53521698
Price: 80.20 USD
Availability: InStock
Author: Derina Holtzhausen; Jami Fullerton; Bobbi Kay Lewis; Danny Shipka
ISBN: 9780367426316

portada Principles of Strategic Communication (en Inglés)

Principles of Strategic Communication (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Derina Holtzhausen; Jami Fullerton; Bobbi Kay Lewis; Danny Shipka

Año

2021

Idioma

Inglés

N° páginas

362

Encuadernación

Tapa Blanda

ISBN13

9780367426316

N° edición

Categorías

Principles of Strategic Communication (en Inglés)

Derina Holtzhausen; Jami Fullerton; Bobbi Kay Lewis; Danny Shipka (Autor) · Routledge · Tapa Blanda

Libro Nuevo Importado

Envío: 22 a 29 días háb.

$ 145.82$ 80.20

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan más de 100 unidades

$ 80.20

Llega entre el 30 Sep y el 14 Oct a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Principles of Strategic Communication (en Inglés)"

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.