Name: Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession (en Inglés)
Price: 68.10 USD
Availability: InStock
Author: Laskin Alexander V.,Freberg Karen
ISBN: 9781032730936

portada Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession (en Inglés)

Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Laskin Alexander V.,Freberg Karen

Idioma

Inglés

N° páginas

264

Encuadernación

Tapa Blanda

ISBN13

9781032730936

N° edición

Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession (en Inglés)

Laskin Alexander V.,Freberg Karen (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession (en Inglés)"

Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology.This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.