Name: Retail Design: Theoretical Perspectives (en Inglés)
SKU: 49508670
Price: 252.71 USD
Availability: InStock
Author: Petermans, Ann ; Kent, Anthony

portada Retail Design: Theoretical Perspectives (en Inglés)

Retail Design: Theoretical Perspectives (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Petermans, Ann ; Kent, Anthony

Idioma

Inglés

N° páginas

238

Encuadernación

Tapa Dura

Dimensiones

24.9x17.8x2 cm

Peso

0.64 kg.

ISBN13

9781472467836

Categorías

Empresa y gestión

Retail Design: Theoretical Perspectives (en Inglés)

Petermans, Ann ; Kent, Anthony (Autor) · Routledge · Tapa Dura

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Reseña del libro "Retail Design: Theoretical Perspectives (en Inglés)"

The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part of its success by creating distinctive brands and formats. However, the economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands. The book will provide students, researchers and practitioners a detailed assessment of retail design, taking a distinctive global approach to place design practice and theory in context. Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development, and to the role of design in communication. In the course of the book, the authors engage with problems of convergence between retailing and other services and between the physical and virtual worlds, and also changing patterns of use, re-use and ownership of retail spaces and buildings. Retail Design concerns designers and organisations but also defines its broader contribution to society, culture and economy.