Name: Social Marketing (en Inglés)
Price: 59.19 USD
Availability: InStock
Author: Gerard Hastings; Christine Domegan
ISBN: 9781032059679

Formato

Libro Físico

Editorial

Routledge

Autor

Gerard Hastings; Christine Domegan

Idioma

Inglés

N° páginas

374

Encuadernación

Tapa Blanda

ISBN13

9781032059679

N° edición

Social Marketing (en Inglés)

Gerard Hastings; Christine Domegan (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Social Marketing (en Inglés)"

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.