Name: strategic health planning: methods and techniques applied to marketing/management (en Inglés)
Price: 67.16 USD
Availability: InStock
Author: Spiegel, Allen D.
ISBN: 9780893918927

portada strategic health planning: methods and techniques applied to marketing/management (en Inglés)

strategic health planning: methods and techniques applied to marketing/management (en Inglés)

Formato

Libro Físico

Autor

Allen D. Spiegel

Editorial

Praeger

Año

1991

Idioma

Inglés

N° páginas

450

Encuadernación

Tapa Blanda

Dimensiones

25.3 x 16.6 x 2.4 cm

Peso

0.82 kg.

ISBN

089391892x

ISBN13

9780893918927

Categorías

Administración y gestión médicas
Psicología clínica
Medicina popular y salud

strategic health planning: methods and techniques applied to marketing/management (en Inglés)

Allen D. Spiegel (Autor) · Praeger · Tapa Blanda

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Reseña del libro "strategic health planning: methods and techniques applied to marketing/management (en Inglés)"

This book is developed around a rational planning process of six steps required to develop a strategic plan for health services. Following an overview chapter that identifies the need for this text and how it differs from previous health planning texts, each succeeding chapter is devoted to one step in the process. Methods and techniques are provided that can help practitioners carry out the steps. Where feasible, the reader learns how to use these methods and how to identify their strengths and weaknesses. In an era of stiff competition among health service agencies and hospitals, practitioners who use the methods described will have a distinct advantage over those administrators who do not. In the fast developing and dynamic field of health care, past experiences are no longer the best barometer of what a health agency ought to do in the future. There is no longer any stability in the health service field. Consequently, program administrators and/or their planning/marketing directors do need a guide to insure they obtain better results from their efforts.