Name: Strategic Management: A Critical Introduction (en Inglés)
SKU: 49551958
Price: 98.27 USD
Availability: InStock
Author: Richard Godfrey

portada Strategic Management: A Critical Introduction (en Inglés)

Strategic Management: A Critical Introduction (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Richard Godfrey

Año

2015

Idioma

Inglés

N° páginas

196

Encuadernación

Tapa Blanda

ISBN13

9780415738767

N° edición

Categorías

Estrategia empresarial

Strategic Management: A Critical Introduction (en Inglés)

Richard Godfrey (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Strategic Management: A Critical Introduction (en Inglés)"

Regularly considered to be the cap-stone course on any business or management degree, strategy has developed into a wide-ranging and sometimes overwhelming field of study. However, in recent years the theory of strategy has come under increasing scrutiny for its perceived failures and detachment from real world practice. With an engaging and conversational tone, this new concise textbook offers an accessible and timely review of the theory and practice of strategic management, explored from a more critical perspective. In a refreshing change from much of the literature, Richard Godfrey takes a wider view of strategy, incorporating insights from the worlds of sociology, psychology and history to highlight the complexity and plurality at the heart of the discipline. The book also incorporates a number of extensive case studies on contemporary business strategy from the likes of Apple, Nike, Zara and IKEA. Written for both an undergraduate and postgraduate audience, the book challenges a number of underlying assumption and beliefs about strategy and seeks to add clarity and context to the field.