Name: Structural Equation Modeling Approaches to E-Service Adoption (en Inglés)
SKU: 59831285
Price: 194.19 USD
Availability: InStock
Author: Akgül, Yakup

portada Structural Equation Modeling Approaches to E-Service Adoption (en Inglés)

Structural Equation Modeling Approaches to E-Service Adoption (en Inglés)

Formato

Libro Físico

Editorial

Business Science Reference

Autor

Akgül, Yakup

Idioma

Inglés

N° páginas

300

Encuadernación

Tapa Dura

Dimensiones

27.9x21.6x2.2 cm

Peso

1.15 kg.

ISBN13

9781522580157

Categorías

Comercio electrónico: aspectos empresariales
Ventas y marketing
Software empresarial

Structural Equation Modeling Approaches to E-Service Adoption (en Inglés)

Akgül, Yakup (Autor) · Business Science Reference · Tapa Dura

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Reseña del libro "Structural Equation Modeling Approaches to E-Service Adoption (en Inglés)"

With the modernization of services offered through the internet, many traditional face-to-face services have adopted new e-service phenomena. Especially prevalent among the younger generations, this change in service has promoted many industries to rethink how to best reach their consumers using modern technology. Structural Equation Modeling Approaches to E-Service Adoption is a pivotal reference source that aims to share the latest empirical research findings within technology acceptance, information systems, information technology, human-computer interaction, and management information systems. While highlighting topics such as e-commerce, internet banking, and technology acceptance, this publication explores the understanding of today's e-services in a dynamic and complex environment, as well as the methods within the field of information systems and information technologies. This book is ideally designed for academics, students, managers, and scholars interested in the up-and-coming research surrounding the field of information technology.