portada Style and Creativity in Design (en Inglés)

Style and Creativity in Design (en Inglés)

Formato

Libro Físico

Autor

Chiu-Shui Chan

Editorial

Springer

Idioma

Inglés

N° páginas

331

Encuadernación

Tapa Blanda

ISBN13

9783319383798

Categorías

Diseño de productos
Estructura y diseño arquitectónicos
Arquitectura: ejercicio profesional
Cognición y psicología cognitiva
Diseño técnico

Style and Creativity in Design (en Inglés)

Chiu-Shui Chan (Autor) · Springer · Tapa Blanda

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Reseña del libro "Style and Creativity in Design (en Inglés)"

This book looks at causative reasons behind creative acts and stylistic expressions. It explores how creativity is initiated by design cognition and explains relationships between style and creativity. The book establishes a new cognitive theory of style and creativity in design and provides designers with insights into their own cognitive processes and styles of thinking, supporting a better understanding of the qualities present in their own design.An explanation of the nature of design cognition begins this work, with a look at how design knowledge is formulated, developed, structured and utilized, and how this utilization triggers style and creativity. The author goes on to review historical studies of style, considering a series of psychological experiments relating to the operational definition, degree, measurement, and creation of style. The work conceptually summarizes the recognition of individual style in products, as well as the creation of such styles as a process before reviewing studies on creativity from various disciplines, presenting case studies and reviewing works by master architects.Readers will discover how creativity is initiated by design cognition. A summary of the correlations between creativity and style, expressed as a conceptual formula describing the cognitive phenomenon of style and creativity concludes the work. The ideas presented here are applicable to all design fields, allowing designers to comprehend and improve their design processes to produce creative, stylistically unique products.