Formato

Libro Físico

Autor

Neil Pyper

Nigel Walton

Editorial

Bloomsbury Academic

Año

2019

Idioma

Inglés

N° páginas

327

Encuadernación

Tapa Blanda

Dimensiones

23.6x16.5x1.8 cm

Peso

0.50 kg.

ISBN13

9781137605344

N° edición

Categorías

Gestión y técnicas de gestión

Technology Strategy (en Inglés)

Neil Pyper (Autor) · Nigel Walton (Autor) · Bloomsbury Academic · Tapa Blanda

Libro Nuevo Importado

Envío: 16 a 22 días háb.

$ 156.47$ 78.23

-50%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 50 unidades

$ 78.23

Llega entre el 14 Sep y el 24 Sep a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Technology Strategy (en Inglés)"

This dynamic and beautifully written textbook takes a modern and innovative approach to strategy by placing technology at its heart, bridging the gap between general strategy texts and specialist technology and innovation literature. It addresses the challenges and opportunities presented to organisations by disruptive technological change and takes into account the navigation of uncertain business environments. In addition to examining more established concepts and theories, the text also explores new disruptive business models and non-traditional approaches to strategy development such as effectuation, the Business Model Canvas and prediction logic. This comprehensive and critical approach is supported by a rich assortment of practical examples and cases drawn from different sectors and a range of exciting companies from all over the world, helping students and practitioners to apply theory to practice.This will be an essential core text for modules on technology strategy and innovation at upper undergraduate, postgraduate and MBA levels, and invaluable reading for senior executives and aspiring managers who seek to understand how to implement strategy in a volatile disruptive environment.