Name: The B2B Marketing Handbook: Selling Products and Services to Businesses in a Multichannel Marketplace
Availability: OutOfStock
Author: Bly, Robert W.
ISBN: 9781642011418

portada The B2B Marketing Handbook: Selling Products and Services to Businesses in a Multichannel Marketplace

The B2B Marketing Handbook: Selling Products and Services to Businesses in a Multichannel Marketplace

Formato

Libro Físico

Autor

Robert W. Bly

Editorial

Entrepreneur Press

Idioma

Inglés

N° páginas

260

Encuadernación

Tapa Blanda

ISBN13

9781642011418

Categorías

Emprendimiento y emprendedores
Márquetin directo/telemárquetin
Pequeñas empresas y trabajadores autónomos

The B2B Marketing Handbook: Selling Products and Services to Businesses in a Multichannel Marketplace

Robert W. Bly (Autor) · Entrepreneur Press · Tapa Blanda

Sin Stock

Reseña del libro "The B2B Marketing Handbook: Selling Products and Services to Businesses in a Multichannel Marketplace"

Deliver Big-Picture B2B Marketing To Reach Customers Fasterin today's multichannel marketing world, the number of marketing channels has increased geometrically - from content marketing and search engine optimization, to online video and white papers, to Facebook ads and blogging. As a result, the challenge is twofold: (a) Master the many marketing channels for maximum response and (b) Integrate them into a multichannel marketing campaign encompassing both offline and online tactics. This is the challenge that The B2B Marketing Handbook can help readers solve in what will be the most up-to-date B2B book on the market. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived B2B marketing techniques and trendy gimmicks to reveal the critical steps you need to reach business customers in a crowded B2B marketplace. Content expert Bly coaches you in creating an effective B2B marketing plan that produces results. Learn how to: Develop a clear business marketing visionPosition your business and services strategicallyResearch your market and target your ideal clientIntegrate online and offline marketingPut measurements in place to assess marketing tacticsCreate an effective implementation scheduleReview and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.