Formato

Libro Físico

Autor

Shane E. Stephenson

Prefacio de

Howard A. Zemsky

Editorial

Arcadia Publishing Library Editions

Idioma

Inglés

N° páginas

130

Encuadernación

Tapa Dura

Dimensiones

24.4x17x1 cm

Peso

0.41 kg.

ISBN13

9781540235947

Categorías

Ee. uu. region del nordeste: estados del atlántico medio
Fotografía y fotógrafos
Historia de empresas específicas/historia societaria
Historia de américa
Historia local

The Larkin Company (en Inglés)

Shane E. Stephenson (Autor) · Howard A. Zemsky (Prefacio de) · Arcadia Publishing Library Editions · Tapa Dura

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Reseña del libro "The Larkin Company (en Inglés)"

Born at 13 Clinton Street in Buffalo in 1845, John D. Larkin went on to become one of the most successful businessmen Buffalo has ever had. Developing from his experience in the soap industry with his brother-in-law Justus Weller in Buffalo and Chicago, the Larkin Company, established in 1875, became one of the dominant mail-order businesses in America. In 1885, Larkin and his wife's brother, Elbert Hubbard, promoted "The Larkin Idea," which brought the business a national customer base through "Factory to Family" direct sales. At the height of the company, 90,000 "Larkin Secretaries" established clubs to bring Larkin soap and other products to women in their neighborhoods. This system of secretaries and clubs created an external promotional engine unlike any other previously known. The company closed in 1967, leaving its mammoth footprint in Buffalo's Hydraulic neighborhood, now aptly called Larkinville.