Name: The Palgrave Handbook of Servitization (en Inglés)
Price: 220.36 USD
Availability: InStock
Author: Kohtamäki, Marko ; Baines, Tim ; Rabetino, Rodrigo
ISBN: 9783030757731

portada The Palgrave Handbook of Servitization (en Inglés)

The Palgrave Handbook of Servitization (en Inglés)

Formato

Libro Físico

Ilustrado por

Editorial

Autor

Kohtamäki, Marko ; Baines, Tim ; Rabetino, Rodrigo

Idioma

Inglés

N° páginas

540

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 3.0 cm

Peso

0.80 kg.

ISBN13

9783030757731

Categorías

Gestión y técnicas de gestión

The Palgrave Handbook of Servitization (en Inglés)

Marko Kohtamäki (Ilustrado por) · Tim Baines (Ilustrado por) · Rodrigo Rabetino (Ilustrado por) · Palgrave MacMillan · Tapa Blanda

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Reseña del libro "The Palgrave Handbook of Servitization (en Inglés)"

Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described as servitization, or lately as a digital servitization, is not a simple process. Academic study has revealed that its issues are complex, problematic, contingent, and even paradoxical, involving multiple organizational layers, such as operations, strategic, relational, and even ecosystemic layers. Recent literature studies have called for improved theories in servitization, and even alternative narratives. In this handbook, the chapters take different perspectives towards servitization, digital servitization or Product-Service-Software systems, presenting and debating over concepts such as organizational transformation, change management, strategic management, business models, innovation and product-service operations. The handbook provides an opportunity to develop improved theoretical grounds for servitization, and thus to elaborate and develop the field further. This volume will be of great interest for the servitization community, including scholars, Ph.D. and master students, but also company managers, developers and consultants facilitating company's servitization efforts.